//]]>
Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library | 659 W746 (Browse Shelf) | Available | JBC/2011/11041 | |
Book | AUM Main Library | 659 W746 (Browse Shelf) | Available | JBC/2011/11041 |
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
There are no comments for this item.